Your definition of Central PA is the Altoona/State College/Williamsport metroplex. I get it for you folks Pitt was two hours away.
For those of us who live east of the Susquehanna Pittsburgh might as well be in Ohio. With the hiatus the games took over the last couple decades an entire generation came of age never seeing a Pitt game. You rarely meet Pitt grads here either. My lawyer went to Pitt, and my dentist, but I don't know anyone else in my extended circle who even applied to go to school there. Our connection to the rivalry is very tenuous, and all but dead for those under thirty.
When UPMC acquired the major hospital in my hometown of Harrisburg they aired their UPMC advertisements that featured the Pittsburgh metro, where everyone knew who they were. The people in South Central PA/Harrisburg had no idea what UPMC stood for, and the video might as well have featured Dayton's skyline. I heard it said a ton of times, "What the heck is UPMC?" To this day I doubt ten percent of the population here cares or knows that a huge healthcare network, affiliated with Pitt, has a presence in our market.
The fact is kids in my area frequently apply to Temple, Drexel, West Chester, St Joe's, etc. The connection with the Philly area, with City Hall ninety minute drive away and 30th street station an hour away by train, is just to close now.
Given the diminished importance of the WPIAL as a football recruiting ground, and the growing importance of Philly, Jersey, and the DMV for our program, it just makes sense for us to play games in Philly. Lincoln Financial Field is a home away from home for many of us in Eastern PA.
It is time to move on. I like Unrivaled. And I know my friends will be much more juiced to play tOSU and Michigan than Pitt.