Matt Sarz has been doing this for a very long time (15+ years). This is not new. And he's offered very good insight into TV windows and how the networks schedule football and basketball.
Clearly it's his opinion, but given his long expertise, he has a pretty good chance of being right, and if you've followed him for a long time, as I have, he's very far more often right than wrong vis-a-vis PSU start times.
The biggest complaint about our start times, at least for me but I doubt I'm alone, is the explosion of six day holds. If Pat Kraft can do something about this, more power to him. But IMO, the schools have given over so much power to the TV people that they are in essence in charge of game times.
Think about it for a second: Penn State has little control over when its football team plays at its on-campus facilities, certainly less control than some remote network honcho or scheduler, than anyone at PSU. Probably only ND has that sort of power anymore. They say when they are going to play and NBC says, "OK." For as much as I despise them, they have the juice to do that. (And it's another reason to hate them as well!)
Don't get me started on the basketball scheduling!