On the one hand it's really not that big a deal if there's friction in the room; on every team I've been a member of, it was never the case that everyone got along. The Iowa program will be fine, I'm sure.
On the other hand, we've a large enough data set now to comfortably assert that the Brands are unable or unwilling to prevent that friction from spilling out publicly, and it never reflects positively on the program. Maybe they don't care, maybe it doesn't really matter. Maybe they think that friction is good. But it's not as if it's particularly difficult to prevent it from spilling out if you're communicating with everyone involved and managing expectations.