Fair enough. I suspect, with no evidence, that the "gift" is so the "donor" can deduct it as a charitable contribution and not just a business expense for whatever reason.
Football Penn State Set To Name Beaver Stadium Field - West Shore Home Field
- Thread starter Richie O
- Start date
If that is true, then you're probably correct that PSU will never see the whole $50 million. Sounds like a very bad deal.
Wow, that’s crazy! The exact BS 💩 that Barry Fenchak goes crazy about.💥💥
Honoring Joe is not my point. The 'one' making a public relations gift is perhaps claiming his name and position - outside of specific University service or employ - is more appropriate than an honor bestowed on any former loyalty to Penn State.
Is it possible that money in any fashion or time payment agreement was the only possible answer. And if so, what did PSU actually give away? From continuing posts - is this a 'really good deal' ?
How many buildings at PSU are named after donors that attended but did not work for PSU? This is basically the same except it’s of much higher profile and named after a corporation, and the price tag is adjusted.
Even my local high school has logos of a health system plastered all over the field as they put up some money for the artificial surface.
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This has gotten so bad with NHL games that company names now are superimposed on the ice for the TV broadcasts only; if you're at the game, there not painted on the ice. It's like looking at a race car driver's uniform when you watch the games.
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MLB just started logos on uniforms. I agree it’s all silly and I’d prefer it’s not there but it doesn’t interfere with my enjoyment of sports.
Look at MLB games from when America was “pure” going back to the 50’s. Logo’s and signs all over the outfield wall and scoreboard.
There's no doubt in my mind that the PSU uniforms, as well as most other schools, soon will have an advertisement on them. I follow soccer, and this has been going on for decades in that sport, so I'm used to it. If you notice on the coccer uniforms, the advertisement is much larger than the team crest.
I don’t care if the uniforms end up looking like NASCAR. Just spare us the silly wait-until-the-camera-is-on-before-drinking-the-sponsor’s-beversge crap.
Or thanking some company or sponsor in every interview.
I disagree. Steve Jones will be required to mention the field name several times each game if he mentions Beaver Stadium. Mark it down. Additionally, any official PSU news releases mentioning the stadium will have to mention the field name. This is how these deals work.
In the old days it would have been "that was the 'West Shore Home Field' fourth and five running play to end any chance of Penn State winning the game against Ohio State".
This all has me wondering if anyone has researched whether these sponsorships are actually worth it for the sponsor. I mean obviously they think that having their name seen on the field/read off by announcers is great advertising, but how many people will actually buy a product based on something like this? And then throw in the resentment factor, I just don’t see it as a very good investment.
It’s studied a ton. Corporations don’t spend that kinda payout without data and science behind it. Naming a major NFL Stadium can generate hundreds of millions of impressions by broadcasts, online sports, AP/Reuters reports, even betting lines.
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Analyzing stadium naming rights involves understanding the value and effectiveness of these sponsorships, considering factors like brand awareness, fan engagement, and the potential for financial gain for both clubs and sponsors.It’s studied a ton. Corporations don’t spend that kinda layout with data and science behind it. Naming a major NFL Stadium can generate hundreds of millions of impressions by broadcasts, online sports, AP/Reuters reports, even betting lines.
Understanding Stadium Naming Rights:
- Financial Benefits:
Stadium naming rights can generate significant revenue for teams, helping offset costs related to stadium construction, operations, and player salaries.
- Brand Exposure:
Sponsors gain valuable brand exposure, with the name of their company prominently displayed on the stadium, potentially reaching a large and engaged audience.
- Local Focus:
The impact of stadium naming rights is largely local, making it crucial for brands to target their messaging and efforts within the stadium's region.
- Long-Term Agreements:
Naming rights agreements are often long-term, providing a consistent source of revenue for the team and a lasting presence for the sponsor.
- Fan Reaction:
Fan acceptance and resistance to naming rights can vary depending on factors like the sponsor's local connection, prior involvement with the team, and the impact of the investment.
- Impact on Brand Perception:
Stadium naming rights can positively impact brand perception, with fans potentially viewing sponsors favorably for their support of the team and the local community.
- Measurable Outcomes:
Studies on NFL stadium naming rights have found that they drive brand awareness, positive brand perception and increased consumer engagement, with a high percentage of fans able to correctly identify the stadium sponsor.
How often does he actually say "Beaver Stadium" now? I don't think that often. Maybe they force him to say it which may be what you are saying.
They are contractually required to use full name. Have heard one announcer correct a partner if the full name wasn’t used.
The Ohio State radio announcer is always saying, "That's a BIG SANDY...." BIG SANDY (furniture super store) is a major sponsor of OSU atletics.
This is not accurate. It's $50 million over 15 years. Kraft originally misspoke.
