SIAP: Dr Pepper’s Clemson QB Deal May Have Brands Rethinking NIL Risk

[psuguy43]

Interesting thought

Dr Pepper’s Clemson QB Deal May Have Brands Rethinking NIL Risk

Through the first month of the season, several of star college football players who inked high-profile name, image and likeness deals have under-delivered—at least on the field (see: Oklahoma QB Spencer Rattler, Clemson QB DJ Uiagalelei, Miami QB D’Eriq King and UNC QB Sam Howell). That has led...

sports.yahoo.com

 

[Rip_E_2_Joe_PA]

Interesting thought

Dr Pepper’s Clemson QB Deal May Have Brands Rethinking NIL Risk

Through the first month of the season, several of star college football players who inked high-profile name, image and likeness deals have under-delivered—at least on the field (see: Oklahoma QB Spencer Rattler, Clemson QB DJ Uiagalelei, Miami QB D’Eriq King and UNC QB Sam Howell). That has led...

sports.yahoo.com

Well...duh! Overrated 5 star flop or career ending injury and NIL is worth nil. Who would have thunk of that.

 

[LionJim]

Well...
duh!

Yep.

 

[Agoodnap]

It will get real interesting when the big brands start putting pressure on coaches to play "their" guy. Or even the small brands when you think about it...

 

[LionJim]

It will get real interesting when the big brands start putting pressure on coaches to play "their" guy. Or even the small brands when you think about it...

I was going to call BS on that (in the sense that only starters would get NIL money) and then thought of Quinn Ewers.

 

[manatree]

It will get real interesting when the big brands start putting pressure on coaches to play "their" guy. Or even the small brands when you think about it...

Somehow, I think the million dollar college coaches will handle it in the same manner that million dollar coaches in the pros handle it.

I doubt that colleges with ham and egg salary level coaches will have players with large enough sponsors to make a difference.

 

[psuguy43]

Somehow, I think the million dollar college coaches will handle it in the same manner that million dollar coaches in the pros handle it.

I doubt that colleges with ham and egg salary level coaches will have players with large enough sponsors to make a difference.

What about a school that's sponsored by the same company? For instance, what if Nike had a big NIL deal with a player that CJF ends up benching and demoting to 2nd string?

 

[manatree]

What about a school that's sponsored by the same company? For instance, what if Nike had a big NIL deal with a player that CJF ends up benching and demoting to 2nd string?

I’m sure that there have been similar situations in the pros. Have you ever heard of any stories where a player’s sponsor(s) got an NFL, etc. coach to change their personnel decisions? I haven’t.

Slight correction. The only thing remotely close to this that I can think of is when Michael Jordan’s one son went to UCF. UCF was in their last year of an Addidas deal and the younger Jordan insisted on wearing his dad’s shoes. Addidas chose not to extend/renew their contract.

Bottom line, I doubt this supposed problem ever becomes an issue outside of the rare occasion.

 

[blion72]

Somehow, I think the million dollar college coaches will handle it in the same manner that million dollar coaches in the pros handle it.

I doubt that colleges with ham and egg salary level coaches will have players with large enough sponsors to make a difference.

all of this is totally coming home to roost. there is also an issue of what created these valuations in the first place. marketers still are making errors around monetizing on line presence. the valuation can be very elusive and complex = and sometimes a crap shoot. another area that the NCAA will eventually clarify is HOW they are going to enforce the rules around recruiting violations. up to now that is still a wild west situation.

 

[psuguy43]

I’m sure that there have been similar situations in the pros. Have you ever heard of any stories where a player’s sponsor(s) got an NFL, etc. coach to change their personnel decisions? I haven’t.

True. It's the player's (in)action that would lead to being benched. Personal responsibility.

 

[Art]

What about a school that's sponsored by the same company? For instance, what if Nike had a big NIL deal with a player that CJF ends up benching and demoting to 2nd string?

Nike is a $37bn+ company. Its ad budget is in excess of $3bn. Do you think that every one of those campaigns is a resounding success? If they have a NIL deal that falls flat, they'll eat it as a cost of doing business.

 

[Lion Lineage]

What about a school that's sponsored by the same company? For instance, what if Nike had a big NIL deal with a player that CJF ends up benching and demoting to 2nd string?

What happens if Nike inks a deal with a player whose team wears uniforms made by a different company - like Michigan? Does Nike even bother with such a sponsorship? If Nike starts sponsoring players from teams that wear their uniforms only, does that impact a a recruit’s decision? It’s all very odd and problematic at this point.