Super Bowl commercials - Bud Light

[AWS1022]

Advertising isn't always about creating something to drive a direct decision and sale. It can be about just brand awareness.

No doubt and plenty of people buy that swill....yuck.

 

[AWS1022]

Ever tour the Sam Adams factory?

I have not, but I would love to.

 

[wlawn]

Sam Adams, Fat Tire, Stella....if you’re talking national brands. I also like local beers and try different ones when I travel. My favorite beer is Spotted Cow out of Wisconsin. I’m just not a Budweiser fan in any way.

Spotted Cow, very good. A friend of mined brought some back,only can get in Wisconsin. Anyone know anything that taste's like Spotted Cow?

 

[AWS1022]

Spotted Cow, very good. A friend of mined brought some back,only can get in Wisconsin. Anyone know anything that taste's like Spotted Cow?

My boss lives in Wisconsin, so sometimes when he drives to see me I have him bring some....but Covid has messed that up.

 

[Woodpecker]

My boss lives in Wisconsin, so sometimes when he drives to see me I have him bring some....but Covid has messed that up.

My boss sent me brats from State Street Brats and a 12 pack of Spotted Cow (we each would fight for assignments in Madison based on our love of Spotted Cow) as a retirement gift. It probably cost him an arm and a leg.

 

[The Spin Meister]

I have not, but I would love to.

Tour the Guinness factory. You haven’t really had a Guinness until you drink one there.

 

[Nitwit]

I’ve been there also.

Guinness is what other beers are practicing for.

 

[mrshane31]

Exactly right.

🧻🧻

 

[NedFromYork]

I liked the Rocket Mortgage "pretty sure" one with Tracy Morgan.

 

[bdgan]

This seems incredibly stupid. Does anyone watch this and decide to drink Bud Light?

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They're trying to compete with "Less filling! Tastes great!".

 

[YogiMan71]

Where do you live, if I may ask?

Colorado

 

[Woodpecker]

Advertising isn't always about creating something to drive a direct decision and sale. It can be about just brand awareness.

Are there people who were not aware of the Bud Light brand who only became aware of it after seeing that ad? I get the awareness built by many of last night's advertisers but I'm not sure Bud Light needs to spend that kind of money to build their brand.

 

[BBrown]

Sorry, but I can’t stand IPAs. Of course, I can only post this anonymously on these boards, because if I said it in public, I’m afraid roving gangs of hipsters would be waiting in the parking lot to jump me.

Nahhh the "hipsters" have moved on to "sours" and aging everything in whiskey and bourbon barrels.

 

[BBrown]

Sorry, but I can’t stand IPAs. Of course, I can only post this anonymously on these boards, because if I said it in public, I’m afraid roving gangs of hipsters would be waiting in the parking lot to jump me.

I like some IPA's but my limit is the dog head 90 minute.

 

[BBrown]

I agree that there’re trying to get attention.
I know one of its creators so that’s why I watched it, but it seems to be targeted at 20 year olds and never mentions the taste of the beer. I prefer a Sam Adams, Yards Brewing Co product or Guinness.Of the current commercials I like the Jake from State Farm series and the Geiko Whoop There it is - with the family dancing in the kitchen.

LOL, I love the Tag Team guy at the end where he goes "SPPRINNNKLESS" and throws them into the air.
Yes sometimes I amuse easily.🤷‍♂️

 

[pandaczar12]

I do not recognize any Bud light legends commercial not featuring Spuds Mackenzie.

 

[PSUHarry33]

Are there people who were not aware of the Bud Light brand who only became aware of it after seeing that ad? I get the awareness built by many of last night's advertisers but I'm not sure Bud Light needs to spend that kind of money to build their brand.

Advertising is data science now. Budweiser would not spend the money if there wasn't evidence that it helped their brand awareness. Brand awareness is not something that is one and done, it is a nurturing and statistical science.

 

[The Spin Meister]

Are there people who were not aware of the Bud Light brand who only became aware of it after seeing that ad? I get the awareness built by many of last night's advertisers but I'm not sure Bud Light needs to spend that kind of money to build their brand.

Advertising is data science now. Budweiser would not spend the money if there wasn't evidence that it helped their brand awareness. Brand awareness is not something that is one and done, it is a nurturing and statistical science.

It’s not just about name recognition. It is creating status. It is being in the subconscious so it comes to mind quickly when asked to order. It’s about universal acceptance so that you get a couple cases for a large gathering.

 

[PSUHarry33]

It’s not just about name recognition. It is creating status. It is being in the subconscious so it comes to mind quickly when asked to order. It’s about universal acceptance so that you get a couple cases for a large gathering.

Absolutely.

 

[katchthis]

No worries fellas. IPAs aren’t for everyone. Some folks simply have juvenile taste buds that haven’t matured. Just like kids who prefer ranch over blue cheese, hopefully one day your tastes will refine and realize that IPAs are tasty AF, and blue cheese is far superior to ranch.

Has more to do with genetics and sensitivity to bitter tastes . The more sensitive palates can’t stand the IPA shit .

 

[republion]

Has more to do with genetics and sensitivity to bitter tastes . The more sensitive palates can’t stand the IPA shit .

Snowflake sensies 😂

 

[YogiMan71]

Where do you live, if I may ask?

Colorado