I have a gut feeling Rudis could play a part in his decision and a huge NIL deal for him. Rudis seems all in on branding the kid. Don't they have some sort of partnership with Ohio State (Iowa as well) ? And I think their offices are just down the road from Columbus. And an even crazier idea in my head .. Bo having his sites set on one day leading his college as a coach. Where do you all think that would be easier to accomplish? PSU or Ohio State? The Bassett family seem like "long game" thinkers to me... lol
Despite the location, Rudis could sponsor Bo no matter where he commits.
Bo is indeed somewhat unique in that his social media presence, reputation and visibility opens the door to what I might call a National NIL funding base. At this point, he is going to make a lot of money no matter where he goes.
NIL in theory is prohibited if it requires attendance to any one school, granted none of us believe for a second this is being inforced.
At the end of the day, I do think Bo much like Spencer, wants to be 'the' face of the program, moreso than where he will get the biggest bag. He gets that at OSU, tOSU and Iowa. PSU, not so much.