If you google "do big ten schools split cfp playoff money" you will find several articles that say the B1G has an agreement to split all postseason payouts among all schools. They say we'll be splitting about $46M, which gives each school about $2.7M (I'm not sure if the $46M is just playoff money or if it includes bowl payouts for "lesser" bowl games as well, but those lesser bowl game payouts would also be split).
Here is what I was able to additionally find:
For the 2024-25 postseason, the calculation is fairly simple:
— Each conference receives $4 million for every playoff team and for every quarterfinalist.
— Each conference receives $6 million for every semifinalist and for any national championship game participant.
— Each conference receives $3 million for expenses per team per round.
(Additionally, there are base payments for each school of roughly $6 million, plus payments tied to contracts with the Orange, Rose and Sugar Bowls and a $300,000 per-school payment if certain academic standards are met. The focus here is revenue connected to CFP bids and success.)
So, let’s tally the Power Four conference earnings based on participation, quarterfinalists and semifinalists.
The ACC had two teams in the field (Clemson and SMU) but no quarterfinalists: $8 million.
The Big 12 had one team in the field (Arizona State) and one quarterfinalist: $8 million
The Big Ten had four teams in the field (Oregon, Ohio State, Penn State and Indiana), three quarterfinalists and two semifinalists: $40 million
The SEC had three teams in the field (Georgia, Texas and Tennessee), three quarterfinalists and two semifinalists: $26 million.
(Note: The revenue distribution model within each conference could vary. Most are expected to divide the cash equally among the full membership. But the ACC has implemented a “success initiative” for postseason competition.)
A few more housekeeping matters on CFP revenue:
— Notre Dame has earned $14 million thus far but, as an Independent, doesn’t have to share. The Mountain West received $8 million for Boise State’s participation as a quarterfinalist.
— All ticket revenue (for the opening round matchups and the neutral-site games) goes to the CFP, which then distributes the cash across all conferences.
— The home teams keep the gate receipts (e.g., parking, merchandise, concessions, etc.).
— The CFP allocates $3 million in expenses per participant in each round, including the host schools in the opening round. (The money is used to cover game operations.)