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Transfer Portal Confidential: Avg NIL Prices for Football

Chickadee34

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May 2, 2018
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The Athletic ran an article today with anonymous quotes from P4 coaches & GM's. It's a much larger article about the transfer portal in general but below is a snippet regarding cost of different positions:

Based off what you know, what’s the going rate for a starting-caliber player at the position you coach?
Coach 1: Probably $250,000 or higher (at linebacker).

Coach 2: I’d say it’s at least $300,000 (for receiver).

Coach 3: A normal, average P4 (starting quarterback) is about $900,000. Your better ones, top five or six in the conference, will be about $1.3 to $1.4 million range.

Coach 5: There were (receivers) late in the stretch who were going for $800,000 to $1 million at some places. At the low end, maybe $200,00 $300,000. For a starter, $250,000 to $300,000.

Coach 6: I would say the floor (at cornerback) is $200,000.

Coach 7: $400,000 for a top-tier running back, to me, is enough (to get a guy). Your best pass rusher, your great three-technique, they’re probably getting $700,000 to $800,000.

Coach 8: A tackle is at or over $1 million. Boundary receivers are about $1 million-plus.

Coach 11: A (Power 4) starting quarterback, you’re looking at about $1 million. Running back, depending on what you’re doing, probably $200,000 to $250,000. Receivers … anywhere from $600,000 to $800,000 for a really good one. There were tight ends who went for $650,000 this cycle. Tackles, you’re looking at $750,000-plus — one of them got $1.5 million. Interior O-line, $250,000 to $400,000 range. Edge rushers, I would say $250,000 or $300,000. Interior D-linemen, much more, probably talking $500,000. Linebackers, $150,000 to $300,000, depending on age and experience. You can get some good ones for $150,000. You can probably get an elite one for $300,000. All the defensive back positions, corner, safety, under $400,000. If you’re touching half a million for them, the juice isn’t worth the squeeze.

Coach 12: You can get a good offensive tackle for $500,000. But depending on the situation, it was usually a little bit more. And then, as teams got desperate, it was like $1 million. If you have $300,000 to $500,000 for a receiver, you’re going to get a really good player. We really weren’t in the pass-rusher market, but that was nearing $1 million from what I heard.

Coach 13: Tight ends, anywhere from $300,000 to $750,000. Quarterback, minimum $1 million if you’re an Auburn, a Miami or an LSU looking for the right one. Group of 5 starters (at quarterback), mid-six figures; it wouldn’t surprise me if you got to $800,000 for the right one.

Source: https://www.nytimes.com/athletic/61...ootball-transfer-portal-confidential-coaches/
 
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