And that's absolutely nothing compared to what they bring in.
These aren't your average 17-22 year olds
They already have a marketable skill
Oh Loado, you are so myopic. "They" clearly don't bring in enough to fund the entire Athletics Department.
PSU athletics basically broke even in FY2023, and now has rising costs due to travel to the West Coast due to the new B10. NIL collectives require an additional source of funding. In economics, this is called an "alternative." So now big donors are faced with either giving their hard earned money to an NIL collective, or sponsoring a new stadium for men's hockey.
At this point, it is a net negative to the whole of college sports.