I believe the quote is.......football is life in the "Dirty South".....to northerners, it's just a sport (paraphrase).It is crazy, but here is the reality of the situation. Most of the SEC teams are in smaller towns where there is nothing else going on except football. The PAC 12 suffers with low rating because there is a shit-ton to do in Cali and surrounding states and people don't make football their lives. Ohio is weird in that sense that we have a major university in a major city and it still has a large following. By and large, the East Coast and Midwest have people at least within driving distance to a large school.
What it boils down to is passion. tOSU, Penn State, TTUN, Wisconsin - have some passion. But if you've never been to a game in the SEC - Between the Hedges, Bama, LSU, the Gators - it's pretty f*ing crazy. We don't like to admit it in the B1G, but football is life in the SEC. That's why they get so much attention.
--Jameis Winston.