I am a late 50's white guy. I accept that I do not understand social media, guys with long hair, tattoos and piercings. All these things are essentially noise and really having nothing to do with the person's integrity, abilities, etc. We should try to avoid coming anywhere near the guy who wrote a letter to the editor in the newspaper (about 3 to 5 years ago) that ripped Jonathan Sunderland because he did not fit his image of a PSU football player.
One way to look Bassett's social media is that some high school wrestler now knows that SIU-Edwardsville has a wrestling program. Bassett is not ripping their programs, yes it is to build his social media following which is ultimately money in his pocket.