In hindsight, I am not sure that the juice from the west coast schools was worth the squeeze. It seems like the TV package was already going to be good, even without the LA schools. And now we have this Frankenstein of a conference with increased travel and no common bond between the B1G and the newer 'coastal' teams. What a mess.
Is USC the big winner here as they managed to finagle themselves into a premier conference? More money for sure, but they never really had money problems. And exposure never was an issue either, so I am not sure what problems this actually solves for them. In fact, I would make the argument that with the expanded playoff, they would have been better off staying as a lead dog in the Pac.