1) It makes total ratings sense
2) Fox has no 7pm + game Saturday
3) 2 v 13 (us) is > 3 v 19 (TN KY)
4) A white out game would get huge ratings for East, Big 10, national and some western markets; TN KY would get SEC ratings but since they are not GA or Bama would not steal national viewers; plus there is plenty of viewers to make Fox and ABC happy
5) This is a huge game with big implications for Big and CFP, far moreso than a 2-loss Ky traveling for a likely road loss
6) Did OSU lobby against a white out game
7) Did Big 10 "help" OSU's title hunt by influencing the TV time with Fox