I don't think we can or necessarily have to out bid the other programs financially.
I think kids get pointed to the collective and they get what they get there in terms of NIL. I don't think Cael has any role or influence with NIL. Knowing that PSU external funding is slanted more towards the NLWC, as it should be, our NIL offers are likely less that from other big programs (tOSU) and mostly up to the kid's marketability and social media presence.
Likewise, I don't see much evidence Cael gives full rides to even or best kids. With someone like Nagao with his resume and 3 years to offer, I would be suprised if he gets much more than a 50% offer. How much room in the 9.9 even exists to offer, certainly not a full ride by any stretch. Other lesser programs may absolutely offer a full.
Setting aside finances. If a kid wants the very best room competition, the best program, the best coaches, a proven development model second to none, and a future post NCAA, there is only 1 choice.
Frankly Cael wants kids that want to be here for the right reasons.
Let's say Truax did get a $250k offer from Iowa. If he came to visit here and said match it and I'll come, chances are (100% IMO) Cael says, thanks but no thanks.